Pennington – Feeding Frenzy

Client: Central Garden & Pet
Production: Milford Animation Studios Director: Kim Hagen Jensen

A campaign for Central Garden & Pet’s bird brand, mixing two styles of storytelling: a brand-awareness film with layered emotion and personality, and product-focused spots that are fast, direct, and benefit-driven. Tailored for the U.S. market, the acting leaned bold and expressive style.