merge gardens - Teaser Series
MERGE GARDENS TEASER RE-CAP FOR EPISODE 1 - 6
Merge Gardens
Animated CGI series - 8 episodes
Client: Futureplay
Agency: Bond
Production company: Milford
Director/ Writer: Kim Hagen Jensen
MERGE GARDENS Teaser Series is an animated series that brings the mobile merge game’s world and lore to life. The series has built a strong following on YouTube and gone viral on TikTok, with over 30 million views. Since the launch of the first episode, the franchise has seen massive growth in downloads and continued commercial success with each new release.
When Daisy inherits her missing uncle’s overgrown estate, she expects a simple renovation. Instead, she uncovers eerie gardens, long-buried family secrets, and a mysterious power known as the Green Thumb. What begins as restoration soon becomes a journey into the forgotten lore of her family’s past.
All EPISODES
EPISODE 1 - GARDENS OF MYSTERY
EPISODE 2 - MIKES MYSTERY
EPISODE 3 - THE TRAGEDY
EPISODE 4 - REFLECTIONS IN TIME
EPISODE 5
EPISODE 7 - ELWOODS NECTAR
EPISODE 6 - DAISYS CHOICE
EPISODE 8 - ANOTHER WAY
EPISODE 9 - THE GARDENS SECRET
merge gardens
Merge Gardens is Helsinki-based, Futureplay Games - flagship title and a key growth driver.
To expand the brand, Futureplay decided to produce a series of cinematic animated teasers. Directed and written by Kim Hagen Jensen and produced by Milford anmation studio, the films introduced a broader mythology: a lingering curse, eccentric characters, and a richly layered world filled with mystery.
While the game focuses on merge mechanics and light narrative, the teasers explored a more cinematic and emotionally driven universe. Their distinct tone and visual storytelling attracted a broader audience - including many who weren’t playing the game.
The approach struck a chord. The teaser series found a massive audience on YouTube and went viral on TikTok, racking up more than 30 million views. One trailer alone reached that milestone, while the YouTube channel grew to 25,000 subscribers and now averages around 250,000 views per episode.
Following the relaunch, downloads surged by 60% in just three months, while monthly revenue climbed by 40%.
For further insight into the campaign, see the following articles from Pocket Gamer and Deconstructor of Fun:
Pocket Gamer:
Behind the Scenes – How Our Relaunch Reboot Reignited Merge GardensDeconstructor of Fun:
Deconstructing Merge GardensDeconstructor of Fun:
How to Make a Creative Agency Your Secret Weapon
